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Instagram 101: The Basics

(Photo courtesy of @hugh_davio) Since we joined Instagram in April, we’ve been enjoying sharing our favorite photos from around Ann Arbor and celebrating campus life, as well as sharing many photos...

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Wolverines of Ann Arbor January Recap

“How does the digital climate on campus affect the actual campus environment? How does social media influence our campus?” “Researchers in my area reject a dichotomy between “online” vs. “offline”. We...

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Evaluating The Instagram Evolution

Cultivating direct brand-consumer connections continues to dominate the marketing industry and the trend is seeping into the practices of several social platforms. The ability for consumers to...

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July 2016 @ UMSocial

Whether around the world or outside our front door, the leaders and best kept in touch in July. See what the month had to offer across our platforms. On Thursday, July 8, Pokemon GO was released. By...

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Getting Paid to Snapchat: My UMSocial Internship Experience

It was a humid Monday afternoon in July. I had just hiked down a steep wooded decline in Nichols Arboretum while wearing a dress, an unplanned addition to my day. With phone and stack of UMSocial...

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Instagram vs. Snapchat: A Content Contest

  Being a member of the University of Michigan Social Media Department comes with a lot of responsibility. Which social media platform should be used for what content? Is Twitter or Facebook more...

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A Very Social Valentine’s Day

  What did your significant other do for you this Valentine’s Day?   Did they pick you up a box of chocolate truffles and surprise you with them at work?   Did they buy you a thoughtful gift and make...

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