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Instagram 101: The Basics
(Photo courtesy of @hugh_davio) Since we joined Instagram in April, we’ve been enjoying sharing our favorite photos from around Ann Arbor and celebrating campus life, as well as sharing many photos...
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Wolverines of Ann Arbor January Recap
“How does the digital climate on campus affect the actual campus environment? How does social media influence our campus?” “Researchers in my area reject a dichotomy between “online” vs. “offline”. We...
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Evaluating The Instagram Evolution
Cultivating direct brand-consumer connections continues to dominate the marketing industry and the trend is seeping into the practices of several social platforms. The ability for consumers to...
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Getting Paid to Snapchat: My UMSocial Internship Experience
It was a humid Monday afternoon in July. I had just hiked down a steep wooded decline in Nichols Arboretum while wearing a dress, an unplanned addition to my day. With phone and stack of UMSocial...
View ArticleInstagram vs. Snapchat: A Content Contest
Being a member of the University of Michigan Social Media Department comes with a lot of responsibility. Which social media platform should be used for what content? Is Twitter or Facebook more...
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A Very Social Valentine’s Day
What did your significant other do for you this Valentine’s Day? Did they pick you up a box of chocolate truffles and surprise you with them at work? Did they buy you a thoughtful gift and make...
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